Our Mission

Empower marginalized Palestinian producer communities in the midst of conflict to sustain their livlihood and environment.

Our Vision

Achieve economic security and sef-sufficiency for small farmers and workers caught in the midst of conflict in Palestine.

Our Values

Social Responsibility & Transformation

• Model transparency and accountability in governance and practice
• Foster equity and economic empowerment across producer communities
• Sustain producer communities for global access to modern markets

Leadership, Partnerships & Social Innovation

• Provide producer communities with education on all aspects of fair trade, organic production
• Partner with socially responsible individuals and organizations to expand fair trade markets
• Invest in Canaan family through incentive programs, profit sharing, and interest-free loans
• Empower community through micro loans, university scholarships, and internship program

Environmental Sustainability

• Utilize state of the art green production and processing methods
• Ensure product quality and reliability with environmental sustainability
• Retain the health of the soil for sustainable production
• Maximize on-land resources for maximum yield
• Minimize farmers' dependence on agrochemical industry
• Demonstrate added value of traditional practices in modernity